MIAMI, FL — Secret Walls headed back to Art Basel in Miami Beach as they teamed up with 7-Eleven® and artist Blue the Great to launch a one-of-a-kind collection blending the worlds of skate and art. Festivals attendees experienced the excitement as Blue the Great took the stage not just as a DJ, but as the visionary behind a new merchandise collaboration with 7-Eleven’s online merchandise shop, 7Collection™. For the first time ever, the world’s largest convenience retailer brought its online shop to an in-person event, adding a new layer of excitement to this highly anticipated launch.

On Thursday, December 5th, the Secret Walls launch event transformed the CitizenM Hotel Worldcenter rooftop as guests were immersed in the sights, sounds and experiences of the SK8 world, including the exclusive 7Collection merch unveiling and Blue the Great taking over the DJ booth and spinning music throughout the night.

Known for his paintings of mummified figures and debris of 21st century pop culture, Blue the Great teamed up with 7-Eleven to bring his signature character, the bandaged mummy, to the masses by blending it with skate culture elements to create a fresh, street-ready fusion. Limited-edition merch was available for guests to purchase at the event while supplies lasted and the full collection will drop on 7Collection.com beginning December 12.

7Collection is redefining collaborations and merchandise with a bold mission to foster creativity and celebrate the intersection of art, sport and community – rooted in 7-Eleven’s iconic parking lots, long-time havens for skateboarders to roll up, refuel and push the limits of creativity.

The launch event flowed into a high-energy Secret Walls live paint battle, featuring local artists Cory Van Lew and Brian Butler in a head-to-head competition. Blending skate culture with creativity, Secret Walls customized their paint battle event for a truly unique night at Miami Art Basel. With only 90 minutes to ideate and complete their piece, the teams faced off against each other in a frantic adrenaline rush energized by the cheers of the crowds. Special guest judges – and a decibel meter measuring audience reaction – helped to determine the winner of the night: Cory Van Lew.

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ABOUT SECRET WALLS:

Secret Walls is revolutionizing the art world with its exhilarating live paint battles that captivate audiences and showcase the extraordinary talent of artists from around the globe. This one-of-a-kind event brings together creativity, competition, and community in a high-energy showdown that leaves audiences awestruck. With events held worldwide, Secret Walls has become a global phenomenon, attracting established and emerging artists alike. It provides a platform for diverse talents to showcase their skills, gain recognition, and connect with a vibrant community of art enthusiasts.

ABOUT 7-ELEVEN, INC.:

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer’s footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.

ABOUT BLUE THE GREAT:

Bryan Blue is a self-taught artist raised in Dallas, Texas, and now residing in Los Angeles. His consistency and versatility have made him a fixture in the art and creative communities of Los Angeles and beyond. His work draws inspiration from graffiti, cartoons, and music, bringing his audience into a colorful world where anything is possible. His collectors include Kendrick Lamar, Rihanna, Ellen, and Michael B. Jordan, to name a few, along with brand collaborations including Blue’s Retro Jordan 1, The Hundreds, Hennessy, Adidas, PGA, Honda, Ebay, and many more. Blue is gearing up for an even bigger 2025 with new art and products on the way.