Live Lounge Session #16: PVD Entertainment Takes Over Sour Mouse for the 3rd Time!

Photos by Jason Alicea

Published on April 8th, 2026

We’re back! The powerhouse partnership continues as we hit a milestone – Live Lounge #16 / Paint Jam #3. After the electric energy of our previous sessions, we’re leveled up for our third appearance. This isn’t just another night; we brought the Paint Jam #3 vibes to the lounge, blending visual art with a stacked lineup of performance talent. We’re doubling down on our mission to showcase the city’s most deserving creators with a fresh roster of new musical talent, groundbreaking artists, and—for the first time—stand-up comedians to keep the energy high.

“Coming back for a third time feels like a homecoming,” shared curator PVD. “I’m still fueled by the massive success of our last events. Huge thanks to T.K. and UpMag for continuing to share this vision. We’ve already proven this is a movement, not just a party. This time, we’re expanding the craft—bringing in comedians and new artists to show the full spectrum of what PVD Entertainment represents. We’re here to amplify the energy, deliver top-tier content, and push the culture forward. You know PVD delivers quality—get ready to see the next level!”

Paul Vicente Diaz

Paul Vicente Diaz, the visionary force behind PVD Entertainment, is a master of atmosphere and a cornerstone of New York City’s elite nightlife. With a career defined by rapid scaling and authentic connection, Paul has now surpassed the monumental milestone of over 100 successful events curated and hosted since July 2024.

His influence reached a new peak on December 29, 2025, when he officially stepped into a Partnership and Managerial role at The Rose NYC, establishing a home base for some of the city’s most talked-about activations.

The PVD Portfolio: “We Make Movies”

Paul’s recent track record is a masterclass in high-stakes event execution:

New Year’s Eve 2026 at Sour Mouse: A legendary, cinematic night hosted alongside Brandon Gray& Devin, featuring sets by DJs Simply 201 and Xuko.
The Rose Takeover: Engineered a string of major successes, including the high-energy Super Bowl Bingo event with Anthony Obas, a dedicated International Women’s Day celebration, and a massive St. Patrick’s Day Palooza featuring DJ Damage, Dancenyc.events, BRCRUNS club, Sauci and friends with max chloe and father.
The Curator: Paul has now launched his own weekly show, “The Curator,” filming at Big Mouth Studio. Each episode dives deep into the art of the hustle and the NYC creative scene.

The Powerhouse Network & Collaborations

PVD Entertainment thrives on a world-class team and strategic alliances. Paul’s inner circle and vital additions include:

Key Partners: Anthony Obas (COO), Summer Rae (Social Media Partner & Sugar/Sour Mouse team), N.Y.Ceve, Kevooo,and Juan, Please

Collaborative Roster: Frequently partnering with Simply Vika, DJ Mench, DJ Simply, and the Big Mouth Studio team.
Hosting & Talent: Working alongside Kekee, Summer, Ma9ic and Brandon Gray , who have become staples in hosting several PVD Ent productions.
Digital Growth: As Brand Ambassador for @drinkjuanplease, Paul secured 12 new accounts in his Four months, while his collaboration with Kevoo on “Media Monday” continues to redefine live event coverage.

The Hands-On Expert

Paul’s unique ability to create dynamic on-site content is sharpened by 24 years of dedicated experience as a residential handyman. This foundation of hard work and problem-solving allows him to manage the most complex productions with ease. He thrives on the “night work,” fueled by the unwavering support of his family and the PVD network.

Key Strengths:

Visionary Event Curation: 100+ events including Super Bowl Bingo & NYE blockbusters.
Venue Management: Managing Partner at The Rose NYC.
Media Production: Weekly episodes of “The Curator” at Big Mouth Studio.
Talent Powerhouse: Booking the city’s best DJs and hosts to create “movie” moments.

What’s Next:

The movement is only getting bigger. Mark your calendars for:

Live Lounge Session 16(Paint Jam #3) 4/2/26
Strokes Of Passion (Easter Edition) 4/4/26
Paint Jam Live #2 (Big Mouth Studio) 4/6/26
Cinco De Mayo Juan, Please Fiesta 5/5/26 Join the movement. Don’t miss the next PVD movie. Photographer

Jason Alicea | @jay.photography.nyc

Visionary Photographer | Event & Fashion Specialist | NYC Creative

Jason Alicea, professionally known as Jay.photography.nyc, is a New York-based photographer dedicated to capturing the raw energy and refined elegance of the city’s most vibrant scenes. With a lifelong passion for true creativity and a focus on building mutual exposure, Jay specializes in bridging the gap between artistic vision and professional growth.

His portfolio spans a diverse range of high-profile environments, from the technical excellence of B&H and Focus Camera events to the high-stakes world of New York Fashion Week. Notable highlights include capturing the prestige of the Runway 7 Fashion Show in both September and February of 2025, as well as collaborating with creative teams like Nightdreamz and ICU Fashion Shows.

Currently, Jay is a fixture at The Rose on West 25th Street, where he works closely with industry leaders like Paul Vicente Diaz to document the unique intersection of nightlife, performance, and hospitality. His approach is rooted in the belief that great connections lead to lasting friendships, powerful partnerships, and collective expansion.

Whether he is shooting a high-fashion runway or an intimate nightlife set, Jay’s goal remains the same: to provide “big opportunity” results for every project and to help the NYC creative community thrive together.

DJ

Eric Isola | @djsimply201

Curator of Culture | DJ & Event Specialist | The Voice of the Underground

More than a DJ, Eric Isola is the voice of the underground. Operating under the moniker DJ Simply 201, he has turned his Simply Sessions platform into a powerhouse for independent culture, bridging the gap between New Jersey and New York.

Isola doesn’t just play the music—he builds the scene. Driven by the philosophy of “Jersey linking Jersey,” he has become the go-to curator for artists who value authenticity over hype. Whether he’s behind the decks or hosting the next big showcase, DJ Simply 201 is the heartbeat of the region’s creative movement.

Host

MA9iCwiththe9 | @ma9icwiththe9

Hip-Hop Artist | Host & Curator | The Voice of Profound Presence

Born and raised in the heart of New York, MA9iCwiththe9 has spent his career mastering the art of the “profound presence.” As a hip-hop artist, host, and curator, he brings a unique multi-dimensional approach to the industry.

Known for a commanding baritone and lyrics that hit with purpose, MA9iC doesn’t just perform—he sets the standard for New York’s next creative era. Whether he is commanding the stage or curating the city’s newest talent, he is a cornerstone of the culture and a driving force behind the city’s evolving sound.

Co- Host / Performer

🎤 The Creative Core: Music & Media

Kekee’s foundation as a rapper and entertainer provides the “vibe” that fuels everything else.

The Prince$$ Diaries Podcast: This serves as her intellectual and community hub, moving beyond just “the look” to discuss the actual grind of being an independent woman in the industry.
Twitch (@thebikinibrat): This is her transparency tool. By showing the “behind-the-scenes” of her projects, she builds the kind of parasocial loyalty that converts followers into customers.

👙 The Business: Bikini Brat

Launching in May 2026, this brand seems like the perfect evolution of her “Miami-influenced” aesthetic.

The Aesthetic: Bold, feminine, and colorful.
The Strategy: By using her Twitch handle as the brand name, she’s ensured that her existing audience is already “pre-conditioned” to support the brand before the first suit even drops.

📱 Digital Footprint

Platform	Handle	Focus
Instagram	@kekeekeshana	Visual branding & lifestyle
Twitch	@thebikinibrat	Live community engagement
Podcast	@theprincessdiariespod	Industry insights & interviews
Brand	@thebikinibrat	Upcoming swimwear (May 2026)

Kekee is a textbook example of how to build an “ecosystem” rather than just a “following.” She isn’t just selling a product; she’s selling a lifestyle of independence and confidence.

Interviewer / Performer

Brandon Gray | @yaaaaasbrandon

Dancer, Actor & Model | Broadway Trailblazer | Multidisciplinary Performer At 28, Brandon Gray is a magnetic force in the global entertainment industry, seamlessly bridging the worlds of contemporary ballet, high fashion, and major motion pictures. From the elite stages of Complexions Contemporary Ballet to performing alongside icons like Vanessa Williams and Billy Porter, Brandon has established himself as a performer who commands every room he enters. A fixture in the fashion world, Brandon has graced the covers and campaigns of global powerhouses including Gap, MCM, and Vogue. His screen presence is equally formidable, with featured roles on Netflix, Showtime’s Ziwe, and Prime Video’s Étoile. This year, he made Broadway history in Broadway Bares as the first lead to execute high-stakes aerial choreography alongside artists from Las Vegas’ Cirque du Soleil.

Inspired by the legendary stage presence of Beyoncé and Michael Jackson, Brandon is currently evolving into a solo musical powerhouse. With the upcoming debut of his self-written single—a high-concept performance created in collaboration with superstar Lawrence Alexander—Brandon Gray isn’t just following the stars; he’s becoming the sun. Get ready for the ride.

N.Y.CEVE | @nycevecustoms

All-Around Artist & Performer | Master Engraver | Graffiti Artist | Founder of N.Y.CEVE Customs

N.Y.CEVE is a graffiti legend, master engraver, and dynamic performer from the Lower East Side, serving as the architect behind N.Y.CEVE Customs—a street art brand transforming raw New York energy into a global movement.

With decades of roots in the culture, his evolution is a masterclass in growth: from tagging blackbooks in junior high to engraving glass and metal for luxury brands. He seamlessly blends the grit of the street with the precision of fine craftsmanship, redefining modern art through custom gear, live performances, and high-end creative experiences. For N.Y.CEVE, this isn’t just about the art—it’s about legacy, the hustle, and the constant elevation of the next generation.

Simply Vika | @simply_vika

Singer & Rapper | Multidisciplinary Performer |Photographer

Simply Vika is a Bronx-based, Russian-Israeli singer and rapper who doesn’t just make music—she builds bridges. Fusing the grit of hip-hop with the infectious energy of pop and the soul of R&B, her sound is as diverse as her heritage.

Known for her raw, introspective lyricism, Vika dives deep into the internal battles and quiet triumphs we all face behind closed doors. Her work is a bold rejection of societal norms, serving as a high-octane anthem for anyone daring to follow their dreams without limitation or doubt. In a world of curated personas, Vika remains unapologetically real, proving that the most powerful music is born from the courage to be seen.

Luna Pink | @itsmelunapink

Singer-Songwriter | Composer & Producer | Latin Pop & Indie Artist

From the age of ten, Luna Pink has had her eyes set on the stars. What began as childhood songwriting competitions with her sisters evolved into a lifelong devotion to the craft, transitioning from local talent shows into a deep, technical mastery of the guitar and a unique sonic identity.

Luna Pink is the complete architect of her sound—serving as the author, composer, and primary producer of her own vibe. Blending the infectious energy of Latin Pop with the raw grit of Rock and the atmospheric layers of Indie, her music is a journey through melody and emotion. Following the successful release of her debut single “Latidos” in December 2025, she is currently in the studio finalizing her highly anticipated first album. Driven by the rhythm and lost in the feeling of the lyric, Luna Pink doesn’t just sing to her audience; she invites them into a world built on pure, unedited inspiration.

IMNOTARAPPER. | @imnotarapperrr

Hip-Hop Artist | Songwriter | The Voice of the Bronx

Raised in the Bronx, NY, IMNOTARAPPER. is a product of New York’s rich musical heritage. Her sound is a sophisticated blend of influences, rooted in a childhood spent reciting the R&B harmonies of 112 and summers shaped by the timeless soul of Gladys Knight, gospel, and country.

A writer at her core, she began crafting poetry at the age of nine before transitioning into sharp, intentional songwriting at sixteen. Drawing inspiration from the lyrical dominance of artists like Eminem, Drake, and Nicki Minaj, IMNOTARAPPER. has forged a serious, signature sound that prioritizes substance over hype.

Since her debut in 2019, she has maintained an unrelenting momentum in the underground scene. With her latest single, “2829,” now commanding attention across all streaming platforms, she continues to prove that in a world of personas, she is the authentic standard.

Angel Lugo | @bknative_

Hip-Hop Artist | Real Estate Specialist | The Voice of Originality

Angel Lugo is a man of “less talk, more walk,” defined by a relentless drive and a dual-market mastery he calls R&R: Rap and Real Estate. Operating with the discipline of a closer and the soul of a lyricist, Angel doesn’t just navigate these industries—he dominates them.

At a time when Hip-Hop is in a state of “911,” Angel provides the cure through raw, unfiltered originality. He isn’t interested in the hype; he’s interested in the foundation. Whether he’s closing a deal or dropping a verse that cuts through the noise, Angel Lugo is the heartbeat of a new New York standard—built on authenticity, ownership, and the power of the hustle.

Daniel Smith | @NewYorkCityKing

Founder of Den York | Artist & Designer Developer | Multi-Genre Recording Artist

Born in the Bronx and forged in the “lion’s den” of Brooklyn, Daniel Smith is a relentless creative force who has turned every trial into a masterclass in his craft. His sound is a defiant, versatile tapestry that moves effortlessly across Country, Hip-Hop, and R&B—reflecting the multi-dimensional empire he has built from the ground up.

As the visionary founder of Den York, Daniel operates a premier, one-stop shop for artist development. From high-stakes runway prep and strategic placement to styling, custom merchandise, and global show bookings, he is the architect helping models, fashion designers, and musicians level up their careers.

Through his work with @NORetailFashion and @NewYorkElite, he has established himself as the industry’s go-to for designer and model development.

Tonight, Daniel brings his cutting-edge NFT clothing line to the floor, offering a rare pop-up opportunity with 30% to 50% off all pieces and custom design orders. Whether he is commanding the stage as a performer or building the stars of tomorrow, Daniel Smith—the New York City King—is redefining the blueprint for the modern creative mogul.

Reggie “Kush” Edwards | @reggie_kush

The GOAT | Comedian & Hip-Hop Artist | Multi-Platform Performer

Reggie “Kush” Edwards, known to the streets and the stage as The GOAT, is a dual-threat powerhouse in the New York City creative circuit. A comedian and rapper who commands the mic with effortless charisma, Reggie has taken his sharp-witted hustle from the local clubs to the national stage, appearing on MTV alongside Nick Cannon.

His track record of excellence is undeniable, featuring stand-out appearances on Sirius XM’s Sway in the Morning and BRIC TV’s Laffaholics. A seasoned competitor, Reggie has dominated the circuit, winning the prestigious Westport Funny Bone competition and becoming a staple at major festivals including the Burbank, Delaware Tax Free, DC, and the legendary New York Comedy Festival. Whether he is dropping bars or delivering punchlines, Reggie Kush isn’t just part of the scene—he is the gold standard of the hustle.

JG | @josh_gotoy

Multi-Faceted Creative | Producer | Entrepreneurial Powerhouse

Brooklyn born and raised, JG is the definition of the New York hustle. More than an artist, he is a multi-faceted creative who seamlessly blends a high-level entrepreneurial background with the raw energy of the studio. The “concrete jungle” wasn’t just his upbringing—it was his boardroom, teaching him the grit and strategy required to dominate both the charts and the marketplace.

When he isn’t behind the boards producing the next sonic wave, JG is actively scaling his business empire. Operating multiple successful ventures out of the city that bred him, he represents a new breed of creator: one who masters the art and the industry in equal measure. For JG, the hustle never stops—it just evolves.

J Woo | @jwoo777

Performer | Recording Artist | Creative Visionary

J Woo is a magnetic performer and recording artist who has become a standout figure in the New York City creative circuit. Known for his high-energy presence and a sound that captures the raw, unfiltered spirit of the city, he is a core collaborator within the underground’s most innovative spaces—most notably as a featured talent at the “Paint Jam Live” series.

Beyond the microphone, J Woo is an architect of energy, moving seamlessly between intimate club sets and large-scale creative festivals. His artistry is defined by a commitment to authenticity and a drive to push the boundaries of modern performance. Whether he is headlining a showcase or collaborating with a collective of painters and DJs, J Woo is a driving force in the next era of NYC entertainment, proving that true talent is about more than just the music—it’s about the movement.

Live Painters

Vanessa Racchumi | @vanessaracchumi

Multidisciplinary Artist | Tattooist & Painter | Curator & Traveling Vendor

Vanessa Racchumi is a high-impact, tri-state-based multidisciplinary artist who seamlessly blends traditional craftsmanship with modern pop culture. A dual specialist in both tattooing and fine painting, Vanessa’s portfolio is a masterclass in versatility—moving effortlessly between sweeping scenic landscapes, classic tattoo motifs, and intricate, high-detail anime fan art.

Beyond the canvas and the needle, Vanessa is a powerhouse curator and traveling vendor, managing her own vintage boutique shop. Whether she is bringing her vision to life as a featured performer at “Paint Jam Live” or crafting custom permanent art for her tattoo clients, Vanessa is dedicated to transforming every project into a unique, artistic experience. She doesn’t just create art—she curates a lifestyle.

Lens Visuals | @lensvisuals

Multidisciplinary Artist | Photographer & Videographer | Abstract Specialist

Lens is a New York-based multidisciplinary artist specializing in the high-impact intersection of Abstract Art, Photography, and Videography. Hailing from Long Island, his work serves as a continuous dialogue between the raw, unfiltered energy of graffiti and the quiet nuances of everyday life.

Beyond the canvas and the lens, Lens extends his vision into custom apparel and lifestyle merchandise, transforming personal expression into a wearable movement. By transcending traditional mediums, he challenges the boundaries of modern creativity—positioning art not just as a visual experience, but as a primary tool for both deep expression and collective healing.

POMOi | @pomoilovesyou Multimedia | Visual Artist

POMOi is a high-energy multimedia visual artist, born, raised, and rooted in the concrete heart of New York City. By blending a palette of vibrant, electric colors with bold, comic-inspired linework, he creates a visual language designed to do one thing: ignite the spirit. Every piece is a calculated transmission of Joy, Action, and pure Determination.

A true student of the culture, POMOi draws his power from the corners of life that hit the hardest—the rhythm of Music, the high-flying drama of Lucha Libre, the storytelling of Comics & Manga, and the relentless pulse of NYC Street Culture. He doesn’t just paint; he absorbs the inspiration of his surroundings and translates it into a bold new standard for modern art. For POMOi, the goal is simple: capture the feeling, command the room, and inspire the hustle.

Madeline Anderson | @mad3lin3ros3

Multidisciplinary Artist | Founder of Twysted Genius | Painter & Performance Specialist

Madeline Anderson is a New York-based multidisciplinary artist who explores the high-vibration intersections of movement, energy, and self-expression. With a degree in Dance, Madeline’s visual art practice is a direct extension of the body—translating the fluid language of flow and embodiment into bold, intuitive paintings that pulse with life.

In 2025, her ability to capture raw emotion and presence was recognized when she won a featured show at the prestigious Greenpoint Gallery. Beyond the canvas, she is the visionary founder of Twysted Genius, a boutique NYC clothing brand that transforms abstract art into wearable fashion. Whether she is working through painting, performance, or design, Madeline’s work is rooted in spontaneity and the energy of the moment, inviting her audience to feel the art as much as they see it.

Catalina Toro | @Aluunna

Multidisciplinary Artist | Live Painter | Cultural Activist

Catalina Toro is a Colombian-born, New York-based powerhouse whose work pulses with a confident, emotionally responsive energy. Since arriving in NYC in 1998, she has navigated the city’s elite art circles as a self-taught force, refined by years of mentorship and collaboration with top-tier creators. Her style is a sophisticated fusion of mythic symbolism and contemporary urgency, acting as a prismatic lens for the human experience.

Drawing from the technical depth of Expressionism, Impressionism, and Surrealism, Catalina’s portfolio is a masterclass in texture and medium. Her work seamlessly incorporates oil, charcoal, UV art, and 24k gold leaf, all electrified by the vibrant pulse of the New York pop art scene. Beyond the studio, she is a celebrated live performer in NYC’s most iconic venues, transforming the act of creation into a shared, high-energy language.

A dedicated activist and mentor, Catalina extends her practice into the realms of environmental and women’s rights, proving that true art is an act of solidarity. Whether she is leading a workshop, collaborating with global brands, or commanding the room with a live canvas, Catalina Toro doesn’t just paint—she captures the soul of the modern world.

Kenly | @dinlardkenly

Comic Book Illustrator | Master Caricature Artist | 3x Art Battle Champion

Kenly is a high-velocity visual powerhouse whose work has spanned from the pages of comic books to the bright lights of national television. A three-time Art Battle champion, his career is defined by elite precision and a reputation for being one of the fastest, most expressive draftsmen in the industry. His unique style has even caught the attention of the hit TV show Impractical Jokers, where his work has been featured as part of their legendary comedy antics. A veteran performer of the world’s biggest entertainment stages—including Disney World, SeaWorld, and Universal Studios—Kenly has mastered the art of live engagement and character-driven storytelling. Rooted in deep classical drawing principles, his illustrations are a masterclass in blending vivid imagination with real-world observation. Whether he is commanding a live canvas under pressure or crafting a dynamic new world for a comic series, Kenly is a cornerstone of the New York creative landscape.

Comedians

Kevin Lenihan | @blazinbobros

Comedian & Actor | Casting Director | Creative Craftsman

Kevin Lenihan is a 6’7” stand-up comedian, actor, and casting director with roots in Long Island, NY and St. Petersburg, Florida. Known for his commanding presence and sharp, unfiltered humor, Kevin draws from real-life experience to deliver a style that’s both raw and relatable.

He has appeared in Hit song music video Confused by Ray Rav

Birds of a Feather, Delusional, and Life of a Zoe 2, while also serving as casting director on each—playing a key role in shaping talent both on screen and behind the scenes.

Outside of entertainment, Kevin is the owner of Happy Little Houses, a 5-star construction company inspired by Bob Ross, specializing in skim coating. Blending creativity with craftsmanship, he brings the same attention to detail from the job site to the stage.

Mark Vegas | @markvegas_

Filmmaker | Stand-up Comedian | Marine Veteran

Mark Vegas is a powerhouse multi-hyphenate from Chicago, bringing a sharp, disciplined, and undeniably raw comedic voice to the New York stage. A Marine Veteran turned filmmaker and stand-up comedian, Vegas has spent his career mastering the art of the punchline and the frame, delivering stories that are as gritty as they are hilarious.

He has shared the stage with comedy heavyweights like Janeane Garofalo, Hannibal Buress, and Kyle Kinane, and has been a standout featured performer at the Milwaukee Comedy Festival. Now based in New

York, Mark continues to bridge the gap between cinematic storytelling and live performance, carving out a profound presence in the city’s underground scene. Whether he is behind the camera or center stage under the spotlight, Mark Vegas is a veteran of the craft who knows exactly how to command an audience.

Taylor Drew | @taylordrew4u

Stand-up Comedian | Award-Winning Comedy Writer | Founder of Pins & Needles

Taylor Drew is a high-impact, New York City-based stand-up comedian who has become a staple of the city’s legendary comedy circuit. A seasoned performer with a national footprint, Taylor has graced the stages of premier festivals across the country, including a standout appearance at Skankfest 2025.

Beyond the mic, she is an award-winning comedy writer and the visionary creator of Pins & Needles Tattoo Comedy—a unique, high-concept platform that merges the grit of tattoo culture with the razor-sharp wit of live stand-up. Taylor doesn’t just deliver punchlines; she crafts experiences that push the boundaries of the genre. Whether she is headlining a local club or developing her next award-winning script, Taylor Drew is a

driving force in the next generation of New York humor.