Press Release

Contemporary Animator Jake Fried "Maximum Effort: Out of Nothing, Into Nothing" Genesis NFT Drop + Solo Exhibition

Animator & Contemporary Artist Jake Fried
Opening Reception: Saturday, July 10th, 6-10PM
On View through Friday, July 16th, 2021
56 East 11th Street | New York, NY 10003
Visiting Hours: Monday — Sunday, 12-6pm
Artist Credit: Jake Fried, film still from “Goodnight Moon”
New York, NY – With the release of his Genesis NFT “Raw Data”, contemporary artist and graphic animator Jake Fried amplifies the walls of Superchief Gallery NFT with a solo exhibition of motion paintings and ancient revelry, Maximum Effort: Out of Nothing, Into Nothing. Opening on Saturday July 10th and on view through July 16th, his latest body of work reflects on the recent boom of Big Tech and Blockchain as a fluid organism of collective consciousness. The exhibition, which serves as Fried’s debut solo outing with the gallery, offers both critique and celebration of a post-lockdown world in which virtual life has become eerily quotidian.
Sifting through the psyche’s shifting relationship to technology and the transhuman, Fried is a process-focused artist whose frenzied, stream-of-conciousness hand-drawn works are the result of a daily ritual drawing practice. Rendered in ink, white-out, gouache and sometimes even coffee, the Boston-based artist reworks the same drawing up to thousands of times, in what amounts to a moving painting.
A formally trained artist, Jake’s stellar accolades include showing his experimental films at the Tate Modern and Sundance Film Festival alongside contract work for Adult Swim and Netflix. A multidisciplinary maker who shifted the course of animation with his uniquely rhythmic shorts, Fried’s more recent foray into the NFT game reflects an effort to shore up a more direct and sustainable revenue stream for creators. He is a bridge for a generation of nimble animators who intend to up the ante on the reception of their work in the Fine Art context. Amidst the contemporary circus of avatars and cyber jamboree, Fried’s short looping animations fuse timeless nirvana with digital discord – ultimately revealing the singularity between user and technology.
Two additional NFTs will be minted as editions based on the 5 second looping ink and white out on paper animations Still Life with Lemons (for Margot) and Goodnight Moon (Patterns for Margot). Made within the first couple years of his daughter’s life, these two pieces reflect Fried’s shift in work rhythm to include teaching his University classes remotely from home while Fathering. With classic children’s lit firing up the synapses, we find Fried’s mark making practice radically attuned to his 19-month old’s feeding and nap patterns.
Artist Credit: Jake Fried, film still from “Raw Data”
Uniquely defying the trappings of any genre, Fried’s optical illusions transmit an air of primordial longing, with the artist’s own audio compositions syncopating the flow. While Goodnight Moon is perhaps most recognizable as a riff on the popular children’s bedtime story (fans call it “Goodnight Moon on Acid”) with Fried we likewise encounter the moon as a much larger cultural symbol overlaid with mystical implications and a connection to ancient avenues of thought. Amidst casual plumbing of daily domestic objects and revamping the most revered signage of expanding consciousness – the curious movement of the pieces themselves remains primary. While much of the mainstream animation world remains in gridlock recycling the same handful of predictable tropes, Jake Fried insists these NFTS are meant to be viewed sequentially, as if lit by candle on an ancient evening tiptoeing through a dark cavernous tunnel filled with fabled glyphs.
These freely accessible virtual tableaus are meant to be looped endlessly. In a world in which more complex characters such as anti-heroes and fierce mother men are badly needed, they amplify the voices of all experimental animation. With oracle-style uncanny yet familiar fortitude, Fried’s foray into the NFT realm not only elevates the quality of work discussion for all animators, it immortalizes an incredibly painstaking process – call it a MAXIMUM EFFORT. In artworks captured one frame at a time and destroyed through creation – what some critics have situated as a “viewer generated narrative” or “hallucinatory vistas” – these motion paintings continually regenerate themselves. “Out of nothing, into nothing,” says Jake.
Follow @JakeJFried and @SuperchiefGalleryNFT on IG for the latest updates!
Press Contact:
Nathalie Levey, Color Brigade Media
(917) 648-3126
Artist Credit: Jake Fried, film still from “Still Life with Lemons”
Superchief Gallery was born out of the underground art scene of New York and is now as an independent artist-run gallery with permanent large scale warehouse locations in New York City, Downtown LA and Wynwood, Miami, founded in 2012 by Edward Zipco & Bill Dunleavy.
As a multidisciplinary and interdisciplinary platform, Superchief Gallery has a near 10 year history of supporting artists from disparate scenes & collectives, enabling them to participate in the larger cultural movement and we are proud to act as an extension of the art landscape in its most raw and honest form.
Superchief Gallery has been working with digital artists since 2015 and when we saw that NFTs were enabling the artform of our generation to finally be accepted by the art world at large- as well as and more importantly, enabling Artist Royalties – we committed fully to this essential future by opening the world’s first physical NFT gallery in NYC.
Our goal is to show a new generation of art collectors how to properly evaluate and collect NFTs from both Digital Native & Traditional Artists as well as visually presenting how to live with NFTs as the newest part of their collection at home.
Superchief Gallery NFT is working alongside the hardware community at large to create the industry standard for the contemporary art world — presenting NFT artwork IRL as the artists intended it to be experienced.